The New York Times' Sapna Maheshwari writes about the recent desire for advertisers to prevent their ads from appearing next to, and supporting, fake and inflammatory news sites.

"The uproar about Breitbart with the separate issue of fake news sites has sent advertisers to online ad verification companies like DoubleVerify and Integral Ad Science. On Thursday, DoubleVerify added an “Inflammatory Politics & News” category to a list of more than 75 categories that advertisers can choose to avoid. If selected, it will block ads from appearing on sites including Breitbart, Rawstory.com, WND.com, LibertyWritersNews.com and YoungCons.com, the company said.

“With the surge in these new sites that are living on unsubstantiated stories that are oftentimes very politically charged, large brands are coming to us and ensuring that their ads don’t appear on those kinds of sites,” said Wayne Gattinella, the chief executive of DoubleVerify."

Read more at The New York Times.