Cynopsis Digital's David Teich covered the DV announcement in today's newsletter.

"DoubleVerify, a third-party verification provider for, among other things, fraud detection and ad viewability, announced some new partnerships. Amobee, InMobi, Innovid, Medialets, Mobilefuse,and Ubimo will be making use of the platform’s mobile in-app viewability solution. The new partnerships come on the heels of the Media Rating Council’s recent proposed guidelines for mobile viewability. 'DV has been actively involved in the development of the MRC’s proposed guidelines from the start – we think they’re a big step forward and will help establish a framework for proper measurement approaches as well as bring some much needed transparency to the marketplace,' Wayne Gattinella, CEO and President of DoubleVerify, told Cynopsis Digital. 'The DV mobile viewability technology was built to be compatible with the pending guidelines….Third party verification is good governance for any business transaction,' he added. 'As an independent media authentication service, DoubleVerify provides unbiased transparency and accountability to the marketplace, helping to build a better industry for all.'"

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