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Deconstructing Ad Fraud Webinar featuring DoubleVerify and DataXu

April 28, 2015

Fraud has historically been a pervasive problem across all media and the most recent numbers are staggering: an estimated $1 million dollars per day is now spent on fraudulent inventory. The time is now to arm yourself with education, to understand how ad fraud works and find out what you can do to protect your marketing investments.

In case you missed it, this webinar features Aaron Doades of DoubleVerify and Rory Edwards of DataXu, and details an in-depth discussion on the current state of ad fraud, the real impact on performance and best practices for navigating through a fraud-laden world.

What you'll learn:

  • The current state of fraud in the ad tech value chain
  • The different types of ad fraud that impact marketing investments
  • The impact of ad fraud across key KPIs
  • DoubleVerify and DataXu’s partnership aimed at battling the bots
  • Best practices to protect your investments from fraudster

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