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DoubleVerify Receives Fourth Consecutive Certification From Media Measurement Expert ABC
Tobi Elkin writes about our ABC certification in Real-Time Daily:
"As the digital advertising industry battles ad fraud and blocking, ad-tech firm DoubleVerify on Wednesday announced that it received its fourth consecutive content quality certification from U.K.-based ABC, a media measurement firm. The certification extends the use of DoubleVerify’s content verification (CV) real-time impression quality ad-blocking product.
The product aims to ensure that online display and video ads are only delivered on the type of content approved by the advertiser, both at the site and page level."