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Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad Fraud
Mediapost covers the findings in the DoubleVerify Global Insights Report 2017.
"A new DoubleVerify global report found media quality, or the lack thereof, to be the biggest drag on advertising performance, compounded by persistent concerns about brand safety, digital ad fraud, and viewability.
The study examined media quality in 165 countries across North America, Latin America, Asia Pacific (APAC), and Europe/Middle East/Africa (EMEA).
According to DoubleVerify, the persistent problem of fake news is a global problem with local impact, with a direct correlation between terrorist and political events and the increase in fake news."