DoubleVerify CEO Wayne Gattinella sat down with Mediapost's Tobi Elkin to discuss the newest form of invalid traffic -- injected ads. Like bot fraud, injected ads launch from malware unknowingly installed on a user’s device and overlay themselves without consent from the advertiser or publisher. Up to 15% of ad impressions today are delivered through unauthorized ad injection.

Read more about how and why this occurs, and how DoubleVerify is solving for this issue.

The full story is available on Mediapost.