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Innovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 Ads

Mediapost's Tobi Elkin covers the DoubleVerify and Innovid integration update announcement of real-time blocking for HTML5 video ads. As the market shifts from Flash to HTML5, DV and Innovid are ahead of the market changes to enable cross screen transparency and protection for our mutual clients when it comes to brand safety and fraud prevention for their digital video investment.