Digital publishers are at a crossroads.

Competition for readers’ attention is increasing, advertisers are refusing to pay for impressions that don’t meet ever more advanced metrics. The market remains dominated by two major players that act as arch frenemies to the publishing world.

All the while, the sole source of income for most publishers, ad technology, often hurts as much as it is helps. As a result, content publishers find themselves in the toughest position they’ve faced in years.

Our VP of Digital Quality Aaron Doades discussing ways in which publishers can achieve better ad experiences and avoid low quality supply.

Read the full article.