MEC's Adam Broitman discusses the need for advertisers to employ companies like DoubleVerify to avoid fake news sites.

"Along with their other services intended to help advertisers ensure that ads are both viewable, and not in unsavory or fraudulent arenas, DoubleVerify just launched a tool to help combat ad placement next to fake news. According to DoubleVerify’s CEO Wayne Gattinella, “Trust and transparency are critical to the growth of digital media”. To take this a step further, trust and transparency are critical to all media, and as a result, critical to society.

As an advertiser, it is your responsibility to police your own advertising; otherwise you’re a fueling industries that pollute the entire media ecosystem. It is imperative that you consider DoubleVerify or one of their competitors. No excuses!"

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