Mobile Marketing Watch covers the Tremor Video and DV real-time viewability optimization integration.

"Tremor Video, Inc., a provider of software for video ad effectiveness, has just unwrapped some big news. The company has expanded its partnership with DoubleVerify, a leader in digital quality solutions, to now include real-time viewability optimization through a 'unique direct-to-VPAID data pass.'

Tremor Video’s buying platform is the first to integrate DoubleVerify’s technology on a direct-to-VPAID basis. This expands upon Tremor Video and DoubleVerify’s existing partnership established in July 2014 to bolster Tremor Video’s pre-existing ability to continually evaluate the quality of each individual campaign."

Read the full story here.