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Tremor Video Partners With DoubleVerify to Further Eliminate Fraud From its Network
DoubleVerify is pleased to announce that we’ve been selected by Tremor Video to further eliminate fraud from its network. Read more about it below or watch this video from our own fraud expert, Aaron Doades, on the impact of fraud on the industry and why marketers should be concerned.
Tremor Video Partners With DoubleVerify to Further Eliminate Fraud From its Network
Demonstrates Commitment to Providing Transparency and Quality to Advertisers and Publishers
New York, July 15, 2014 – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced that it has formed a partnership with DoubleVerify, a proven market innovator with the technology and insights to ensure brand performance and effectiveness for the world’s largest advertisers online. This partnership will bolster Tremor Video’s existing ability to continually evaluate each individual campaign that runs through its entire network and further ensure advertisers are getting high-value engagements and impressions. This is the latest initiative Tremor Video has embarked on to ensure the highest-quality, transparent offering to advertisers.
“Advertising fraud and digital security are a serious concern for our advertising and agency partners and we want to be sure their brands are viewed in the best light possible,” said Bill Day, CEO of Tremor Video. “Tremor Video is committed to providing our advertising and agency partners with the highest quality environments and placements.”
Tremor Video will be utilizing DV advanced fraud protection, which is designed to pre-emptively identify and eliminate bot-based impressions from corrupting campaigns bought through Tremor Video. This protection will safeguard every campaign that runs through Tremor Video’s network in the U.S., U.K. and Canada.
“We’re proud to team with Tremor Video to combat the level of bot fraud that is impacting the digital ad marketplace,” says Wayne Gattinella, CEO at DoubleVerify. “At DV we are building the scalable technology that provides the transparency necessary to drive more video ad dollars online.”
Read the full press release here.