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Video Fraud: “Bots Grill, Garden and Golf” #BRVS

May 13, 2015

With numerous quality issues affecting digital video advertising, such as viewability and ad impression fraud, it can be difficult to navigate a successful digital video campaign. How can you be sure you are protecting your brand from objectionable content, non-human traffic and other nefarious practices, while maintaining reach and attaining viewable video ads?

At the recent BrightRoll Video Summit, DoubleVerify CEO Wayne Gattinella spoke about these issues and what can be done to protect your brand, mitigate ad fraud, and how transparency and accountability will drive performance.

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