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Video Interview: How & Why Bots Defraud Advertisers
Last week at the BrightRoll Video Summit, CEO of DoubleVerify Wayne Gattinella sat down with Beet.tv to discuss digital ad fraud and how it impacts video advertising.
Watch this video to hear about the types of fraud, what non-human bots are doing, how they take on human characteristics and why they visit websites to defraud advertisers.
