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Ad-Tech Firms Blacklist Newsweek Sites, Alleging Website-Traffic Manipulation

DoubleVerify March 7, 2018

The Wall Street Journal's Lara O' Reilly and Lukas I. Alpert cover DoubleVerify's investigation into code manipulating measurement  on Newsweek Media Group websites.

“DoubleVerify has never observed a legitimate reason for a publisher to implement” such a code, Mr. McLaughlin said.

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