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The Publisher of Newsweek And The International Business Times Has Been Buying Traffic And Engaging In Ad Fraud
BuzzFeed's Craig Silverman uncovers that the publisher of Newsweek and the International Business Times has been engaging in fraudulent online traffic practices that helped it secure a major ad buy from a US government agency, ...
Based on what it described as a detailed investigation, DoubleVerify t classified IBT’s US, UK, India, and Singapore sites as “as having fraud or sophisticated invalid traffic,” according COO Matt McLaughlin.