Mediapost's Tobi Elkin reports on the expansion of DoubleVerify measurement into native.

"DoubleVerify, a provider of technology that authenticates the quality and performance of digital media across devices and platforms, on Wednesday announced the launch of viewability measurement for native ad placements through its IQ Viewability Advanced product suite.

In addition, native advertising platform Nativo is the first to partner with DoubleVerify on its new native viewability offering."

Read the full article here.