Mediapost's Tobi Elkin reports on the announcement of the DoubleVerify and MediaMath partnership, and the DoubleVerify expansion of existing partnerships with The Trade Desk and Turn.

"Ad-tech firm DoubleVerify on Monday announced a new partnership with MediaMath to integrate its data on MediaMath’s programmatic platform. The deal offers MediaMath clients access to DoubleVerify’s suite of data products, which aim to ensure that clients’ digital ads meet brand safety, fraud and invalid traffic, display and video viewability standards, and use contextual targeting capabilities.

In addition, DoubleVerify is expanding its pre-bid targeting integration partnerships with ad tech firms The Trade Desk and Turn."

Read the full article here.