DoubleVerify CEO Wayne Gattinella and Managing Director EMEA Steve Brown sat down with Lindsay Rowntree at ExchangeWire to discuss DV growth into Europe and industry insights around ad fraud, viewability and brand safety.

"According to Gattinella, the expansion into the EU is an important representation of DoubleVerify’s growth. Launched eight years ago, and profitable for the past two, DoubleVerify authenticate digital ad quality for some of the world’s largest brands. In the past, larger brands relied on traditional channels to verify that their ad dollars were being spent in the right places. Now, their ad dollars are being spent increasingly online, but they require the same level of confidence in their investments. They want to ensure their ads will appear in brand-safe places and be viewed by a human being. They want to be assured of the quality of engagement with that media."

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