DoubleVerify CRO Mark Pearlstein discusses the future of digital advertising at DMEXCO with Mediatel.

"DoubleVerify's Mark Pearlstein says that it is the user experience that far too many people in adland have lost sight of.

'We got into people-based targeting, we started buying audiences and we forgot about the person on the other side and what their experience is,' he says. 'Users, therefore, should be driving us to where we need to be."

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