December 13, 2017 - BuzzFeed's Craig Silverman and DoubleVerify uncover fraudulent redirect scheme, generating  massive amounts of fake traffic and ad impressions, originating from copyright infringement websites and adult content.

“Unlike bot traffic of the past, this new type of fraud utilizes legitimate user-generated traffic to deliver thousands of fraudulent impressions,” Roy Rosenfeld, the VP of product management at DoubleVerify, told BuzzFeed News.

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