AdAge's Garrett Sloane covers Snapchat's Brand Safety announcement that names DoubleVerify as a partner.

"Snapchat is trying to reassure marketers that it's a safe place to advertise, striking deeper partnerships with outside companies to keep an eye on Snapchat content and where ads run.

'The Snapchat brand safety protocol is designed to block any ads from appearing adjacent to user-generated content that is determined to be inappropriate or objectionable," DoubleVerify said in a statement Tuesday.'"

Read the full article here.