Companies join in brand safety coalition aimed to provide best practices and protection on the Snap platform

NEW YORK, May 30, 2017 -- DoubleVerify (DV), the leading independent provider of marketing measurement software and analytics, together with Snap, announced a joint initiative designed to provide brand advertisers with an advanced level of brand safety controls and help ensure their promotion on Snapchat is delivered within appropriate content.

DV has provided an independent review and validation of the processes that Snap is deploying to assess the quality and appropriateness of content posted by individual users, as the first phase of their joint initiative. The Snapchat brand safety protocol is designed to block any ads from appearing adjacent to user-generated content that is determined to be inappropriate or objectionable. The two companies plan to introduce future initiatives this year designed to increase the impact of advertising on the Snapchat platform.

DV also joins the Snapchat Brand Safety Coalition to review industry best practices and Snapchat’s approach to brand safety.

“DoubleVerify is proud to partner with Snap on this important brand safety initiative. We applaud Snap for swiftly addressing the needs of advertisers for third-party validation across their digital media investments,” says Wayne Gattinella, President and CEO at DoubleVerify. “We are extremely pleased that the results of our first review confirm that Snap's brand safety controls provide a meaningful layer of protection for brand advertisers.”

DV has been a pioneer in helping to solve the brand safety issues impacting digital advertising. This new brand safety initiative with Snap draws on the nearly 10 years of DV experience in building the data and analytics solutions that protect the digital media investment for world’s largest brands and media platforms.

For more information about DV, please visit: http://www.doubleverify.com.