Campaign magazine's roundup includes coverage of the DoubleVerify partnership with Drawbridge for cross-device programmatic targeting.

"Marketing measurement firm DoubleVerify (DV) is partnering with cross-device identity company Drawbridge, to integrate DV’s pre-bid targeting segments for both desktop and mobile. Drawbridge's managed-service and self-service platform customers can now use the DV programmatic targeting suite to ensure high media quality before a bid is placed, with the aim of maximizing effectiveness while reducing waste. The DV pre-bid targeting data solutions for brand safety, fraud protection and viewability are now available within Drawbridge's Cross-Device Platform."

Matt McLaughlin, COO of DoubleVerify: "Cross-device targeting is Drawbridge's specialty and now coupled with DoubleVerify, customers can be assured to effectively reach their target audience while protecting the quality and performance of their brand investment."

Read the full article here.